Devina Dhea Pabundu
PORTFOLIO HIGHLIGHTS

Projects & Impact

A curated collection of integrated marketing communication campaigns, academic research publications, social impact initiatives, and international event executions that drive measurable business and strategic impact.

ACADEMIC RESEARCH & PUBLICATIONS Lead & Sole Author | 2023 to 2025
Indexed Journals

Research & Writing: Proven in Print

Published academic journal articles demonstrating rigorous quantitative and qualitative research, NVivo data coding, and long-form English academic writing.

2

Journal Articles Published (2023 & 2025)

222

Survey Respondents & In-depth Interviews

8

Citations on ResearchGate

DOAJ

Indexed in International Open Access Directory

2025 Research Publication

Sole Author | Golden Age Journal (Vol 10, No 4)

"The Role of Family Communication and Peer Groups in Adolescent Sexual Attitudes: A Phenomenological Study on the Friends with Benefits Phenomenon in Jakarta" (DOI: 10.14421/jga.2025.104-05).

2023 Research Publication

Lead Author | MediaTor Journal (Vol 16, No 2)

"Role of Family Communication and Boarding School System in Forming Child Independence" (DOI: 10.29313/mediator.v16i2.2710 | 8 Citations).

Read 2025 Golden Age Article Read 2023 MediaTor Article
Skills: Quantitative & Qualitative Research Academic Writing NVivo Data Coding Survey Methodology Evidence-Based Strategy
BRAND ACTIVATION & INTEGRATED CAMPAIGN Project Manager | Oct 2022 to Jan 2023
Desa Laksana, Ibun, Bandung

Arta Laksana: Urban Village 2022

Integrated West Java village branding and water conservation campaign.

1,259

Audience Reached

7

High Schools Visited

93%

Relevance Score

8

Campaign Touchpoints

Challenge & Positioning

Problem Statement

Desa Laksana had strong water tourism assets (Wisata Si Anyar) but minimal external brand awareness and market differentiation among potential travelers.

Strategic Positioning

Shifted standard tourism promotion into an issue-led campaign (#EveryDropMatters), positioning the village as a credible model of water conservation ("Arta: Arungi Tirta Anyar").

Key Execution Highlights

  • School Roadshow: Interactive Gen Z engagement across 7 Bandung high schools using a custom Overview Video & Sonic Jingle.
  • Expert Proof & Storytelling: Hosted a webinar with ITB, Pandawara, & Tirtawening experts (93% score), paired with a 25-person "Amreta" cabaret performance.
  • Gamified D-Day & Media: "Arta Waterland" booth, TITA mascot, archery game, and earned media in Tribun Jabar & Pikiran Rakyat.

Earned Media Coverage

Pre-Launch Coverage

Tribunnews Jabar

Campaign Coverage

Pikiran Rakyat (Every Drop Matters)

Main Event Coverage

Pikiran Rakyat
Visit @arta__laksana Instagram Main YouTube Channel Brand Activation Video Official Jingle Village Overview
Urban Village Main Key Visual Poster
Urban Village Event Activation Photo
Urban Village Activation Field Work
Highschool Roadshow Campaign Presentation
Skills: Project Management Brand Strategy Campaign Activation Event Planning Stakeholder Engagement
INTERNATIONAL FESTIVAL & PARTNERSHIP Head of Partnership & Sponsorship | 2021
International Creator Ecosystem

IPSMF 2021 (International Photography and Short Movie Festival)

Global photo and short film festival partnered with the Ministry of Tourism, celebrating international heritage and identity.

11.9K

Works Submitted Worldwide

59

Countries Represented

10+

Sponsors & Media Partners Secured

Ministry

Of Tourism Endorsement & Keynote Speech

Challenge & Strategy

Challenge

Securing high-level funding, international media reach, and institutional credibility for a global photography and short film competition.

Strategic Solution

Built a high-credibility partnership strategy anchored by the Ministry of Tourism and Creative Economy (opened by Minister Sandiaga Uno), turning heritage storytelling into a global creator magnet.

Key Execution Highlights

  • Partnership Leadership: Led the sponsorship team to secure 10+ sponsors and 10+ media partners, personally closing key deals with by.U (cash funding) and Ines Cosmetic (in-kind product sponsorship).
  • Event Amplification: Coordinated screening, webinar exhibitions, and the Awarding Night showcase, managing multi-tier stakeholder relations across global creators and national institutional partners.
Visit @ipsmf Instagram Watch 59 Participating Countries Highlight
IPSMF Awarding Night Poster
Minister Keynote Opening
Screening and Webinar
Sponsorship Team
Skills: Partnerships Acquisition Sponsorship Negotiation Event Management Stakeholder Engagement Media Relations
EVENT LEADERSHIP & SOCIAL IMPACT Head of Creative Event | Oct 2022 to Feb 2023
Bandung, Indonesia

REDIAL 2.0: Revival for Our Dignity

Faculty approved disability inclusion music concert and fundraising campaign featuring Juicy Luicy.

350+

Main Event Audience

~65%

Capacity Cut for COVID Safety

Rp1M

Donated to Yayasan Rinjani

5

Instagram Live Awareness Sessions

Challenge & Strategy

Challenge

Designing a disability inclusion campus concert during COVID restrictions, requiring faculty approval and strict crowd control.

Strategy

Turned seating constraints (~65% reduction from 1,000 capacity) into an intimate concert concept where artists interacted directly with fans, pairing entertainment as the hook and inclusion as the core message.

Key Execution Highlights

  • Event Leadership: Pitched and secured faculty approval, managed minute-by-minute rundowns, benchmarked talent budgets, and led 60+ committee members across 7 divisions.
  • Pre-Event Campaign: Ran 5 Instagram Live sessions with disability advocates, school roadshows, and a themed band competition where contestants recorded inclusion songs.
  • Main Event & Social Impact: Hosted an inclusion talkshow with Johan Edward Tampubolon, SMKN 3 Bandung choir, student bands, Juicy Luicy headliner, and handed over Rp1,000,000 donations to Yayasan Rinjani on stage.
Visit @officialredial Instagram Watch REDIAL 2.0 Official Concert Highlights
Juicy Luicy Main Event
Revive Campaign
Donation Handover
Committee Talkshow
Skills: Event Management Creative Direction Project Management Stakeholder Engagement Social Impact Strategy