Devina Dhea Pabundu
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FIFGROUP by Astra International

Corporate Communications Specialist

Internship May - December 2024 Jakarta, Indonesia

200+

Branch Heads Socialized

Crisis Communication Guidelines Socialized Nationwide across branches

15+

Press Releases Published

Authored & Published in Top Tier Media (Kompas, Detik, CNN)

30+

Content Pieces Produced

Instagram & YouTube Content Pieces for @growingatfifgroup

50+

Media Relations

Journalist Connections & Media Handling Cultivated

REPUTATION & CRISIS STRATEGY

Crisis Communication & Branch Socialization

Supported the development of the national Crisis Communication Handling Book and socialized guidelines across 200+ FIFGROUP branches nationwide to ensure unified corporate messaging during sensitive issues. Managed proactive risk assessment and drafted standard operating procedures for regional branch communication teams.

Impact: Standardized crisis protocols across 200+ branches nationwide
CROSS-FUNCTIONAL EXECUTION

Media Relations & Major Event Handling

  • Press Releases: Authored 15+ editor-ready press releases published in tier-one national media outlets.
  • Exhibition Media Handling: Coordinated media handling and journalist visits during IMOS 2024, GIIAS 2024, and Localicious 34th.
  • Cross-Functional Collaboration: Partnered with CSR, Marketing Communications, and HSE teams to maximize content reach.
Execution Result: Successful media coverage for IMOS and GIIAS exhibitions
CAMPAIGN PILLARS

Strategic Campaign Pillars & Initiatives

Social Media as a Corporate Newsroom

Turned corporate milestones and CSR programs into newsroom-style content on @growingatfifgroup (73.4K followers), adapting press release structures into high-engagement Instagram carousels.

Gamified Financial Literacy Campaign

Designed the 'Quiz Berhadiah' series (crosswords, word searches, and financing quizzes) with AstraPay incentives, simplifying complex financing terms into interactive learning.

Visual Identity for National Competitions

Developed audience-specific key visuals and T&C guidelines for FIFGROUP Media Competition 2024, Youth Competition, and IMA UMKM Award across 33 national chapters.

Core Competencies & Key Accomplishments at FIFGROUP

Crisis Management & SOP Guidelines
Media Relations & Pitching Strategy
Corporate Content Planning (@growingatfifgroup)
Cross-Functional Synergies (CSR & HSE)
Event Management (IMOS, GIIAS, Localicious)
Visual Asset & Infographic Design
VISUAL ARCHIVE

Work Deliverables & Content Gallery

Crisis Communication Book and Social Media Newsroom
Published Media Coverage and Press Releases
Event Management IMOS GIIAS Localicious

"During her time with us, she managed the development of a Crisis Communication Handling Book, maintained relationships with journalists, wrote press releases..."

Robertus Benny D Koestanto & Ganjar Wijaya

Direct Manager & Mentor · FIFGROUP

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