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Telkom Landmark Tower by Telkom Indonesia

Marketing Communications Specialist

Internship June - August 2023 Jakarta, Indonesia

15+

Content Assets

Instagram Stories & Feed Posts Created for B2B Lifestyle Positioning

B2B

Lifestyle Framing

Emotional & Lifestyle Framing for Premium Office Complex Leasing

Cross-Dept

Workflow Alignment

Marcomm & Finance Workflow Alignment (Fund Requests & Invoices)

Tenant

Relations Maintained

Tenant Relationships Maintained & Venue Usage Optimized for Events

B2B LIFESTYLE STORYTELLING

Reframing Office Leasing through Emotional Perception

Office leasing is a high involvement B2B decision shaped by human perception. I reframed Telkom Landmark Tower from a functional office space into an aspirational workplace through emotional and lifestyle-led communication narratives, building tenant loyalty and positive brand equity.

Strategic Impact: Elevated tenant engagement and venue consideration

CORE RESPONSIBILITIES

Marcomm Strategy & Financial Coordination

Social Media Strategy: Crafted content plans for @telkomlandmarktower to boost B2B visibility.
Creative Asset Creation: Created 15+ creative briefs, stories, and feed posts highlighting building amenities.
Financial & Operations Workflow: Coordinated marketing finance documentation including fund requests and invoices.

Execution Result: Streamlined cross-departmental marcomm & finance workflows

CAMPAIGN PILLARS

Strategic Campaign Pillars & Initiatives

Lifestyle Storytelling for B2B Engagement

Created engaging content pillars like Office Street Style, Work Hard, Play Harder, and Coworker Bonding Tips to build tenant loyalty and brand affinity beyond standard leasing pitches.

Tenant & Event Venue Activation

Engaged with corporate tenants to understand venue expectations, documented major internal events like Pekan Raya TLT and Funtastic Day Telkom 58th, and promoted venue usage for external events and weddings.

Strategic Positioning & Pricing Framework

Positioned premium building attributes (Vertical Garden, modern facilities) as emotional benefits while collaborating on strategic pricing frameworks to maximize venue profitability and consideration among prospects.

Core Competencies & Key Accomplishments at Telkom Landmark Tower

B2B Brand Management & Leasing Narratives

Content Creation & Social Copywriting

Tenant Relationship Management

Inter-Departmental Collaboration (Finance & Operations)

UI/UX Website Architecture Coordination

CSR Communications & Event Amplification

VISUAL ARCHIVE

Work Deliverables & Content Gallery

"What I appreciated most about Devina was her positive attitude and the way she took ownership of her responsibilities."

Maria Natasya Duka

Mentor · Commercial Strategy & Strategic Partnerships, Telkom Landmark Tower

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