Devina Dhea Pabundu
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Pertamina Foundation by PT Pertamina (Persero)

Creative Content Creator (CSR)

Internship September - December 2022 Jakarta, Indonesia

1 of 6

Content Writers Selected

Selected from 742 Applicants (Top 0.8% Selection Rate)

20+

Editorial Plans

Editorial Plans & Customized Content Strategies Developed

1,179

Total Likes & Engagement

Total Likes & Engagement Generated Across Featured CSR Posts

CSR

Storytelling Strategy

Storytelling Strategy (People First, Technology Second Framework)

MAKING CSR IMPACT VISIBLE

Visual Carousel Storytelling

Structured each carousel as a narrative arc, from hook and challenge to solution and impact, then designed every slide to carry that story visually. The result made technical CSR programs easy to follow and gave readers a reason to keep swiping to the end.

Strategic Impact: Higher reader retention and emotional connection with CSR projects
CORE RESPONSIBILITIES

Content Strategy & Copywriting Scope

  • In-Depth Research: Conducted thorough research across community impact topics and environmental innovations.
  • Cross-Platform Publishing: Authored cross platform campaign content across Instagram, Twitter, and LinkedIn.
  • End-to-End Lifecycle: Developed 20+ editorial plans, owning the full content lifecycle from brief and copywriting to visual design.
Execution Result: Optimized digital perception and consistent audience growth
STORYTELLING ARC

Strategic Campaign Pillars & Storytelling Framework

Visual Carousel Storytelling

Structured each carousel as a narrative arc, from hook and challenge to solution and impact, then designed every slide to carry that story visually. The result made technical CSR programs easy to follow and gave readers a reason to keep swiping to the end.

Editorial Planning & Trend Analysis

Developed 20+ structured editorial calendars aligned with organizational goals, using audience insights to craft consistent daily CSR narratives across Instagram, Twitter, and LinkedIn.

Multi Program CSR Storytelling (PFmuda & PFsains)

Authored high performing featured posts including Kotoran Sapi & Sampah Makanan (323 likes), Green Inklusif (303 likes), BIM Fish (283 likes, 12 comments), and OASE Sexual Education in Bali (270 likes).

Core Competencies & Key Accomplishments at Pertamina Foundation

CSR Communication Strategy
Technical Data Translation
Creative Copywriting
Visual Asset Design
Cross Platform Content Distribution
Audience Sentiment & Trend Analysis
VISUAL ARCHIVE

Work Deliverables & Content Gallery

Pertamina Work Deliverable 1
Pertamina Work Deliverable 2
Pertamina Work Deliverable 3
Pertamina Work Deliverable 4

"What sets Dhea apart is her ability to think strategically about communication, not just write well... she consistently delivered at a standard I would expect from a seasoned professional."

Giovani Yudha

Mentor · Pertamina Foundation, Officer II SME Program (PFpreneur)

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